Use this section to tell your story with the necessary background information that helps journalists understand your company’s vision. This section contains your company’s history, when it was founded, why it was founded, the problems it solves, how it’s different, and what it aims to achieve in the long run. What’s included in a media kit? Let me break it down for you. A compressed downloadable file containing a presentation about your brand along with the other necessary brand assets and information.A footer section that contains links to your About, Leadership, Press, and other related pages for media.A dedicated “Media”, “Press” or “Newsroom” page on their website that’s regularly updated with new information.However, most companies use the following methods to create one. There’s no fixed structure or format to create a media kit, and it’s entirely up to your imagination. How To Make A Media Kit – What’s Included? This shows that you’re a professional brand and makes it easier for the publication to write about you. Instead of asking them to go to your website and gather information about your brand, you can attach a media kit to your email pitch. Media kits also come in handy when pitching your brand to different publications and journalists. Whatever they write about you becomes the truth because you don’t offer an official truth. Without one, your brand’s description and story are at the mercy of a journalist’s imagination. With a media kit, you can control the official version of your brand’s story and ensure that your coverage is consistent across platforms and publications. In fact, most journalists would simply go to the media kit page on your website to get the necessary information instead of contacting you, saving everyone’s time. With a media kit, you can manage all such requests easily. Handling these requests individually can eat up a lot of your time and resources. Saves Your Time And ResourcesĪs your brand grows, it gets media coverage requests from journalists and digital publications. It saves their time by providing them with everything they need to know about your company in a comprehensive information package. Provides Journalists An Authentic Information SourceĪ media kit provides journalists and content creators with the most up-to-date and authentic information about your brand that they can use with confidence. To improve your chances of getting covered by a top media company, you need a media kit that provides them with everything they need to know about your company. But they’re extremely busy people who get hundreds of pitches and brand coverage requests every day. Journalists and content creators working for large and influential publications are always on the look for new brands to cover in their stories. That’s why media kits are key when trying to secure PR for digital startups.įor example, if an influential publication like Entrepreneur or Fortune writes about the best upcoming email marketing tools and shortlists your company as one of the top choices, they can get all the information they need from your website and media kit. It includes your brand’s introduction, official story, leadership team profiles, brand assets such as logos, banners, and other critical information.Īnyone from the press, media or the content creation industry can find your media kit on your website and use it to write about your brand. However, modern-day media kits primarily reside on your company’s website as a dynamic resource that’s constantly updated as your brand evolves. Media kits have been around for decades, and companies worldwide have used them to make it easier for the press to write about them, and get more PR. It is the official version of your company’s story, brand identity, and information that you want journalists, guest bloggers, and news agencies to use when covering your brand. A media kit, also called a press kit, is a set of promotional materials and informational content designed for journalists, content creators, PR agencies, and media companies looking to cover your brand in a news story.
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